About ServiceMag
The appliance repair and HVAC industries employ hundreds of thousands of professionals in California, but for decades these trades have been underserved by serious industry journalism. ServiceMag was founded to change that.
Our mission is to provide appliance repair and HVAC professionals with independent, expert reporting — manufacturer bulletins, regulatory updates, in-depth repair guides, and the business insights that help contractors run more profitable operations. We are committed to the same editorial standards you would expect from any established trade publication: accuracy, transparency, and independence from the companies we cover.
For Industry Professionals
Stay current with the latest manufacturer service bulletins, regulatory changes, and business insights. Learn from in-depth interviews with veteran technicians. List your business in our directory to reach new customers across California.
For Homeowners
Find expert repair guides written by certified technicians, understand repair costs before calling a pro, and discover trusted local service providers through our comprehensive directory.
Independent Journalism, Published Standards
Our journalism is guided by published editorial standards covering accuracy, independence, sourcing, corrections, and conflicts of interest. Advertising and editorial operate separately — advertisers do not influence our coverage.
Read our Editorial Standards & EthicsEditorial Team
Dominic Rossi
Editor-in-Chief
Dominic has covered the mechanical trades for over 15 years, previously serving as senior editor at Building Services Journal and contributing to Contracting Business and ACHR News. He founded ServiceMag to give appliance repair and HVAC professionals the same caliber of independent industry journalism that other building trades have long enjoyed.
15+ years in trade journalism
Nick Krane
Vice President of Content
Nick oversees editorial strategy and content operations across all ServiceMag verticals. Before joining ServiceMag, he spent a decade in B2B media covering the buildings and construction sector, with a focus on service contracting and facility maintenance.
10+ years in B2B media
Contributing Editors
Our contributing editors are active industry professionals who bring firsthand field experience to their reporting. Their technical expertise is a qualification — and their professional affiliations are disclosed in their work.
Terry Okafor
Contributing Editor, Refrigeration & Major Appliances
Terry is a master refrigeration technician and NATE-certified instructor with over 20 years of hands-on repair experience. He writes ServiceMag's appliance troubleshooting guides and also authors our Ask Big Terry advice column. Before joining ServiceMag, he ran a 12-technician appliance repair operation in the San Fernando Valley.
NATE-certified, EPA Section 608 Universal, 20+ years in appliance repair
Maria Solano
Contributing Editor, Investigations & Features
Maria is a former warranty claims adjuster who spent eight years inside the appliance industry before turning to journalism. She writes ServiceMag's in-depth technician interviews and investigative features, drawing on her insider knowledge of manufacturer warranty programs, parts supply chains, and the business side of repair.
Former warranty claims adjuster, 8 years in the appliance industry
Dale Resnick
Contributing Editor, HVAC
Dale is a 30-year veteran of residential and light commercial HVAC. He holds EPA Section 608 Universal Certification and has trained over 200 technicians in refrigerant handling and system diagnostics. He writes ServiceMag's HVAC technical guides and covers the ongoing refrigerant transition for our news section.
EPA Section 608 Universal, 30-year HVAC veteran, 200+ technicians trained
Business & Advertising
Thomas Vance
Vice President, Operations
Thomas manages business operations and strategic partnerships. He brings over 12 years of experience in digital media operations and trade publishing.
Gregory Stallard
Director of Sales and Marketing
Gregory leads advertising sales and client relationships. He works with manufacturers, distributors, and service companies looking to reach the appliance repair and HVAC professional audience.
Derek Wade
Account Manager
Derek supports advertising clients from initial inquiry through campaign delivery, ensuring brands connect effectively with our professional readership.
Nathaniel Hines
Regional Sales Manager, Southwest
Nathaniel manages advertising relationships across the Southwest region, working closely with regional distributors and service contractors.