ServiceMag

Field reporting for appliance & HVAC professionals

Tech Interviews

In-depth conversations with industry professionals.

What a Truck Really Costs Per Day, and Other Numbers Your Books Should Tell You: A Q&A With Xero's Bjorn Monsson
InterviewSep 23, 2026

What a Truck Really Costs Per Day, and Other Numbers Your Books Should Tell You: A Q&A With Xero's Bjorn Monsson

Xero's Head of Partner Growth & Solutions, a CPA who started in audit, tells HVAC and appliance repair owners to pick the bookkeeper before the software, explains how to cost a truck-day, when paying suppliers by card actually makes sense, and what private equity buyers find in a typical shop's books.

Christopher Stanton on What 'Reshaped, Not Replaced' Really Means for the Trades
InterviewJul 5, 2026

Christopher Stanton on What 'Reshaped, Not Replaced' Really Means for the Trades

Harvard Business School's Christopher Stanton — a Marvin Bower professor and NBER fellow who studies AI and the workforce — gives HVAC and appliance repair owners a straight read on AI: no robot is turning a screw in an attic anytime soon, but the tool in a first-year's hands is about to change how fast that first-year is worth putting in a truck alone.

Sam Watanabe on Scaling HVAC in Santa Clarita's Growth Market
InterviewApr 13, 2026

Sam Watanabe on Scaling HVAC in Santa Clarita's Growth Market

Sam Watanabe, owner of Santa Clarita Air Conditioning Repair, on building an HVAC business in one of the Valley's fastest-growing suburbs, surviving brutal summer demand, and finding technicians who can actually do the work.

Chris Buttenham on Phantom Equity and Why Contractors Lose Their Best People
InterviewApr 11, 2026

Chris Buttenham on Phantom Equity and Why Contractors Lose Their Best People

The Reins co-founder explains how phantom stock lets service business owners share upside without giving up control — and why the conversation about retention needs to start before your best tech walks.

Jake Burges on Competition and Reputation in Santa Monica's Appliance Market
InterviewApr 6, 2026

Jake Burges on Competition and Reputation in Santa Monica's Appliance Market

Jake Burges, owner of Santa Monica Appliance Repair, on what it takes to compete in LA's most expensive and saturated repair market — and why reputation management is now a full-time job.

Kevin Arnow on Maintenance Contracts and the Refrigerant Transition in Burbank
InterviewMar 30, 2026

Kevin Arnow on Maintenance Contracts and the Refrigerant Transition in Burbank

Kevin Arnow, owner of Burbank Air Conditioning Repair, on surviving peak summer demand, building maintenance contracts for year-round revenue, and what the R-22 to R-410A to R-454B transition has meant for his business.

Justin Rossman Has Built a Business Fixing Appliances Most Techs Won't Touch
InterviewMar 23, 2026

Justin Rossman Has Built a Business Fixing Appliances Most Techs Won't Touch

Justin Rossman, owner of Elite Subzero Repair in Los Angeles, on why specializing in Sub-Zero, Wolf, and Viking was the best business decision he ever made — and what it actually takes to work on equipment that costs more than most people's cars.

Bryan Karr on Building a Local Appliance Repair Business in Santa Clarita
InterviewMar 1, 2026

Bryan Karr on Building a Local Appliance Repair Business in Santa Clarita

Bryan Karr, owner of Santa Clarita Appliance Repair, on building a local repair business, the brands driving his call volume, and why answering the phone still matters more than any marketing strategy.